Two Decades ago the journey began in the coastal city of Dana Point, California. With roots in the surf culture of southern California the line has grown to embrace the coastal lifestyle and culture. We draw inspirations from Ocean, Travel, Music, Art and Culture. We are dedicate to converting fine art to cloth which is tailored in Califonia and brought to life in each one of our Hawaiian Shirt

This year we celebrate 30 years of design and manufacturing
USA MADE clothing and Hawaiian Shirts . All of our aloha shirts and Apparel are California made since 1988.

Our line is featured in over 150 specialty boutiques around the world.
All of our Hawaiian shirts are made with authentic coconut buttons and pattern matched pockets.

Our website was launched in 1998 and features over 100 designs and we are always in development of new designs.